Mystery boxes are becoming more and more popular among brands lately; it's really a fun way to engage customers and make them more interested in the brand. Besides, who doesn't want unboxing gifts?
From books, to clothes, to trinkets, to makeup, mystery boxes are popping up; perhaps the most notorious for churning out mystery boxes is the beauty industry. Locally, Pink Sugar joins the trend with their Mystery Boxes at Lazada. I got one and I'll unbox it for you today!
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