Neon orange hair? Super cool. Highlights or blonde hair that transforms from bright and sun-kissed to a brassy orange hue? Definitely not cool. To prevent the latter from happening to you, hair maintenance is key. Using products that are sulfate-free and are formulated for color-treated hair, like a purple shampoo, and staying out of the sun, can all help keep hair fresh and vibrant longer. But if your hair still turns orange after doing everything right, you may need to have a talk with your colorist.
According to Matt Rez, celebrity colorist and Redken brand ambassador, achieving a non-brassy hair color starts in the salon chair. Here, he explains why hair turns orange and what you — and your colorist — can do about it.
What are some reasons hair turns brassy or orange after being dyed?
“Hair is made of keratin protein, which in its natural state is orange in color,” says Rez. “The darker the hair pigment naturally, the more pungent the orange and red tones will be when lifting.” If your colorist didn’t or wasn’t able to lift the color past a certain level during the coloring process, it can look orange or turn orange over time.
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